Bahrain Institute of Hospitality and Retail (BIHR) have entered into a partnership with the Australian Retailers Association (ARA) to deliver internationally recognized qualifications and locally relevant training programs to meet the needs of the fast growing retail industry (see ‘Our partners’ link). The partnership between BIHR and ARA will enable the retail industry to benefit from the introduction of competency based accredited programs that will further develop retail standards and retail career pathways for Bahrain retailers. The ARA Retail Project is supported by Tamkeen, formerly the Bahraini Labour Fund and overseen and accredited by ARA. The aim of the project is to train Bahraini Nationals in the basic retail skills required to enter employment in the retail industry and further develop the skills of existing employees currently working in the retail industry. The project delivers qualifications from the Australian Retail Training Package developed by retailers and educational experts and accredited in Australia and designed to develop the skills and knowledge of retail employees from entry level to management level.
The following Certificates are part of the Retail Training Package:Delivery strategies will be selected to reflect the nature of the learning outcomes and the needs of the students and include: on-the-job training; off-job trainer directed training; and off-job self-paced learning. Delivery methods include: traditional classes; group activities; field trips; inputs from industry experts; research projects; group discussions; and guest speakers.
Certificate I Retail Operations
Certificate II Retail Operations
Certificate III Retail Operations
Certificate IV Retail Management
Diploma of Retail Management
Assessment strategies are based on the measurement of competency which must be consistently demonstrated over a period of time and observed by the assessor and/or a technical expert working in partnership with the assessor. The technical expert may include the workplace supervisor and/or an experienced industry person. The ultimate outcome of the assessment process must be validated by the ARA. Assessment Methods may include one or more of the following: observation of workplace tasks; written or oral questioning to assess knowledge; completing workplace documents; role plays; case studies; projects; and on the job training portfolio. The most appropriate method of assessing workplace competency is through demonstration and observation in the workplace, under normal working conditions and with the assistance from tools, equipment, job aids and work colleagues that would normally be available on the job.
Overview of Certificate II in RetailCertificate II in Retail is designed as the standard entry level qualification for the retail industry. It applies to those wishing to develop the skills and knowledge to begin a career in the retail industry.
Students who demonstrate competency in the competency standards within the Certificate II in Retail will achieve the following vocational outcomes:
- perform a range of tasks and roles using discretion and judgment about possible action within established routines and methods in a retail workplace;
- use pre-established standard methods and procedures to solve problems in a retail workplace;
- communicate clearly and coherently so that information is organised for a purpose within a retail workplace environment;
- assess and record information within a retail workplace environment;
- monitor the outcomes of their own work and follow through activities to learn from their performance;
- implement guidelines for Occupational Health and Safety;
- utilise technical skills to operate within a retail workplace environment; and
- work with others to achieve agreed objectives within specified time frames.
Job rolesIndividuals with this qualification are able to perform roles, such as: providing product and service advice in a retail store; selling products and services in variety of retail settings; operating a checkout area; checking stock and replenishing retail shelves; and organising and maintaining work areas and displays.
Possible job titles include: sales assistant; customer service representative; crew member; and checkout operator.
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Overview of Certificate III in Retail
The Certificate III in Retail is designed to develop the skills and knowledge of those employees wishing to enter a more specialized role. Those who are undertaking a more specialized role would be responsible for advanced selling and/or visual merchandising.
Program Outcomes Student who demonstrate competency in the competency standards within the Certificate III in Retail will achieve the following outcomes:
- apply knowledge related to a broad range of tasks in the performance of those tasks in a retail workplace;
- apply specialized knowledge related to specified tasks in the performance of those specialized tasks in a retail workplace, e.g. visual merchandising;
- evaluate options, or exercise some discretion, and make judgments to resolve issues and solve problems in a retail environment;
- collaborate with others to resolve issues;
- apply and transfer knowledge and skills in a variety of retail environments;
- manage and evaluate their own performance, and/or co-ordinate the work of teams;
- interpret and represent information in a variety of retail contexts; and
- explain occupational health and safety and other regulatory matters.
Job rolesIndividuals with this qualification are able to perform roles, such as: carry out specific responsibilities, such as visual merchandising; providing in-depth product and service advice in a retail environment relevant to visual merchandising; selling products and services in variety of retail settings; supervising a checkout area; leading a department team within a large store or supermarket; acting as an assistant to a manager of a small to medium store; and organising and maintaining work areas and displays.
Possible job titles include: visual merchandise coordinator; sales assistant; customer service representative; crew leader; shift manager; team leader; department manager; assistant store manager; and checkout supervisor.
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Overview of Diploma in Retail Management The Diploma in Retail Management has been designed to develop the first line management skills of those working in the retail industry. It applies to those who are managing a small retail outlet, or a section or department within a larger retail store.
Program Outcomes Students who demonstrate competency in the competency standards within the Diploma in Retail Management will achieve the following vocational outcomes:
- apply a broad range of techniques, technical knowledge and expertise in the performance of a broad range of tasks in a retail workplace
- monitor the work performance of themselves and others
- develop strategies to allocate resources for a broad range of tasks in a retail workplace
- apply knowledge and skills in a variety of contexts within priorities, methods and procedures established by the retail employer/enterprise
- choose and execute appropriate communication mediums which meet the needs of various target groups within a retail environment
- manage and evaluate their own performance, and co-ordinate the work of teams
- obtain and distil broad information from a variety of sources and convey relevant information to various target groups within a retail environment
- apply Occupational Health and Safety and other regulatory codes
Job rolesIndividuals with this qualification are able to perform roles, such as: a key manager role in a large retail or wholesale business; managing a small to medium retail group store or franchise outlet; managing an independent retail store; and managing a wholesale outlet.
Possible job titles include: store manager; merchandise manager; buyer; and sales manager.
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